Jewellery manufacturing at Dimexon is driven by process systems and controls that have been incorporated to improve efficiency and control during the entire manufacturing process. Keeping future evolution of the Jewellery industry in sight, Dimexon has created a manufacturing process that can easily evolve to cater to current and potential future needs of our clients.
Dimexon has invested in its infrastructure with a long-term vision, commensurate with growth plans of its clientele. With a capacity of over 70,000 sq.ft., the Qingdao facility has been built for a capacity of 800 workers, to allow for smooth scalability of operations as our clients' businesses grow.
State-of-the-art Technology
The absence of legacy systems has allowed us to adopt state-of-the-art technology using process systems from various manufacturing set-ups, resulting in a process that contributes to quality at every step. High-tech machines such as Envisiontec Rapid Prototyping machines are used to obtain high-precision wax models of jewellery pieces. SAP ERP is the information technology platform across all departments and processes, facilitating production and ensuring complete transparency by transmitting real-time information.
Italian Craftsmanship
At Dimexon, our focus on superior craftsmanship leads the precision engineering process that converts design concepts into jewellery masterpieces. Italian expertise defines the technical and engineering feasibility of every product that we manufacture. Engineers working on CAD designs capture the material requirements through the ERP system, providing clients with detailed information. Italian skills in jewellery manufacturing coupled with their knowledge of latest trends in designs thus create reliable products that appeal to consumers with their aesthetics.
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Design
Armed with an in-depth understanding of client requirements as well as fashion trends in the market, Dimexon's Hong Kong-based design team works to create client-driven international designs with a local flavour. While the design team brings together an eclectic mix of diverse styles and years of valuable experience to create high-end fashion jewellery designs, inputs from our designers across markets contribute to the understanding of trends and drivers globally. This provides our clients with designs that are cutting-edge and truly international.
The entire jewellery designing process at Dimexon is technology-driven, where, after converting the designs into CAD files, the designs are reviewed and fine tuned by the design team. This capability to directly work on CAD design files enables us more rapidly to incorporate feedback from clients dispersed globally, providing greater flexibility in delivering jewellery.
Magic Weight capability
Dimexon's Magic Weight capability allows us to retain the diamond weight to a multiple of 0.25X in all sizes for a specific jewellery design, particularly in rings. This enables us to provide our clients with the same diamond caratage across sizes, helping them maintain consistent pricing for a given design.
Manufacturing
Dimexon combines state-of-the-art technologies with standardized processes throughout the manufacturing stage, thus eliminating even minute errors, to produce the perfect jewellery pieces. This focus on technology ensures tight integration of processes to allow for complex manufacturing techniques and settings such as Pave setting and Micro setting. Furthermore, the product quality throughout the entire manufacturing stage is driven by a team of Italian engineers, while fast customer response is achieved by the synchronised efforts of the manufacturing team.
Focus on Quality Control
In-Process as well as post-Process Quality Control eliminates all defects at each and every stage of the manufacturing process, thereby increasing efficiency and reducing wastage. The adoption of the Neutec spruing system allows traceability of every part of a jewellery piece to the original tree, thereby providing transparency in the flow of information within manufacturing and quick recall of any piece in times of inconsistencies. Such an integrated quality control process and world-class benchmarks eliminate probability of any error, thus creating an efficient and reliable product pipeline for our customers, in line with their specific needs.
Diamond Sourcing
Dimexon's diamond sourcing capabilities have been nurtured since 1966, resulting in valued relationships with leading diamond mining companies. These strong linkages are reflected in Dimexon's status as a Sightholder and Select Diamantaire. As a result, our clients are assured of a consistent, high-quality supply of diamonds for all their requirements, resulting in our capability to offer a seamless manufacturing process.
Diamond Sourcing Controls
Sourcing diamonds that are assorted by the Four Cs in thousands of Stock Keeping Units (SKUs) provides Dimexon with the capability to provide clients with diamonds according to their taste. Moreover, inventory of diamonds is managed through a customised in-house system, which allows us to manage a variety of diamond products with accurate precision, translating into the capability to provide precise and consistent quality assortments for our jewellery products. These controls on carat weight of diamonds allow us to guarantee the minimum diamond weight on our entire product range.
In-house Metal Control
Our in-house laboratory deploys an internal fire assaying process that has been verified by an international assaying organisation. Dimexon plans to further equip the laboratory with technologies such as Atomic Absorption and Inductively Coupled Plasma (ICP) Spectrometry, which will allow us to specify the exact composition of alloys. These quality initiatives enable Dimexon to provide an assurance of consistent alloy constitution in all our products, reinforcing our commitment to highest quality standards in our jewellery manufacturing process.
Price Stability
Dimexon has built a strong supply chain which incorporates strong risk management practices, which enable us to maintain stable prices for our products. With price revisions scheduled only three times in a year, it shields our clients from volatility in component prices. This, in turn, enables our clients to maintain their prices accordingly with minimal disruptions. It also allows them to effectively schedule their reorder quantity and frequency, translating into efficient inventory management and planning at their end.
Workforce Development
A dedicated training team manages Dimexon's training facility in China which is well equipped with all the advanced tools used in jewellery manufacturing. An extensive six-month training programme develops skills of fresh hires for jewellery manufacturing. The system measures the learning progress of trainees versus their planned targets, the results of which are used to determine special training that can hone their skills further. Such a synchronised learning process facilitates a quick ramp up of production capacity when required, without compromising on quality of output. As a result, not only is Dimexon able to ensure timely deliveries of regular client orders, but can also process urgent or special orders without disrupting production schedules.
Information Systems
A major component of the information system is the SAP-powered ERP system. Since the SAP ERP system is the IT platform across all departments and processes, it facilitates complete transparency by allowing the transmission of real-time information to stakeholders. In-built authorisations for different levels of users also provide control over information access, thus re-enforcing our commitment towards confidentiality of orders under processing.
The resultant control over the entire manufacturing process has provided us an advantage in terms of information availability regarding each and every activity on the shop floor. It results in more accurate reporting across the organisation, enabling faster decision-making and required flexibility in production operations. For example, a special re-order can be rushed through the system or changes to product development can be carried out in minimal time thereby reducing time to market for the product.
Lean Manufacturing
International best practices such as Lean Manufacturing enable efficient production within set timelines, achieved without compromising on the quality of the individual complex design. Since the process identifies and efficiently eliminates waste in operations and reduces the cost of operating the system, it fulfills customer expectations at the lowest cost. Lean Manufacturing allows Dimexon to deliver upon its promise of maximum flexibility with minimum cycle time and ensure a quick response to client needs.
Process and Information Integrity
The Intellectual Property (IP) rights for every jewellery piece created for a specific client rests with that client and various security measures introduced by Dimexon protect the client's IP rights over those designs. The integrated information systems running on SAP servers provide access only to authorised teams assigned to work on the specific jewellery collection. In addition, as a part of the in-built security system, only selected people from the team can review or edit the designs and worksheets. This system allows us to maintain complete control over the knowledge-base thereby making Dimexon a reliable partner to collaborate with for exclusive jewellery collections.
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Dimexon's value proposition is based on offering flexibility along with a bouquet of services that allow our clients to retain their focus on superior customer service.
Product merchandising
Dimexon's dedicated product merchandising team draws upon its expertise in different markets to advise our clients. The team understands client requirements and conducts a detailed analysis of the target consumer market to ensure that our clients finalise a product portfolio that fits into their individual growth strategy.
Visual merchandising
While product merchandising helps client arrive at an appropriate product portfolio, Dimexon's visual merchandising service gives shape to our clients' branding and marketing strategy. Through innovative point-of-sale store displays and specialised product packaging, we help our clients create an attractive and visually appealing brand strategy.
Coordinated Marketing campaigns
Dimexon's full time marketing division believes in investing in new ideas that grow our business along with that of our customers. Drawing upon the experience and skills of our marketing team and our global distribution system, we provide our clients with marketing support in terms of new market entry and development, existing market penetration and marketing consultancy, where we advise our clients on their campaigns including advertising and media planning. This makes it possible to translate our clients' marketing investments into a tangible growth of their brand.
Private label
Dimexon's Private Label programme is a unique service where we work together with our customers to develop a branded jewellery collection, where the brand IP for the collection rests with the customer. We offer our clients a complete end-to-end solution which includes developing the brand name, the positioning strategy, personality and packaging of the product, point-of-sale material as well as the marketing and advertising strategy. The entire process works as an equal partnership, with the customers inputs and requirements driving the strategy.