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Dimexon Launches New Advertising Campaign
17th July 2008

The Dimexon group, a leading international Diamond and Jewellery company, has launched their second Global advertising campaign, named ”Elements”. The campaign (Elements) has been extensively shot across multiple locations in South Africa.


Speaking on the Occasion Mr. Sagar Joshi (Head, Marketing) said “The new campaign showcases Dimexon as an end to end manufacturer; from fine diamonds to exquisite jewellery. The campaign’s international look perfectly complements the Dimexon Group’s status as one of the world’s largest, most trusted diamond and jewellery manufacturers”.

The previous campaign launched in 2006, named “Senses” unveiled the new Dimexon logo and helped communicate its leadership and its positioning of a ‘Future Ready’ company through the baseline “Tomorrow, Today.” It emphasized how Dimexon is a truly global company that understands its customer.

Mr. Sagar Joshi adds “The new campaign comprises of subjects that feature models framed by natural backdrops like snow, beach, waterfall, forest and grotto. They wear exquisite diamond jewellery and since diamonds are a natural gem, in all visuals they are juxtaposed as elements of nature. So we have scintillating icicles, glittering sand grains, sparkling droplets, shimmering snow and twinkling stars cuing the fact that diamonds are part of nature and seamlessly blending with exquisite jewellery.



The Dimexon Family of Companies include Dimexon Diamonds, Kirtilals (a jewellery retail chain in India), and Dimexon Jewellery Hong Kong.

Dimexon Diamonds
Founded in 1966, Dimexon is one of the largest manufacturers of diamonds in the world. Dimexon has a well earned reputation for innovation, precision and consistency, in a market that demands the highest quality. Today, as a leading DTC Sightholder and a Select Diamantaire of Rio Tinto, Dimexon specializes in the round brilliant cut, and is a trusted partner for the major jewellery and watch brands worldwide.

Dimexon Jewellery
Dimexon Jewellery, based in Hong Kong, specializes in the manufacturing of high end diamond jewellery in gold and platinum. The jewellery portfolio incorporates intricate necklaces, rings, bracelets, earrings, pendants and couture pieces studded with fine cut diamonds set in 18K Yellow, white and rose Gold. The jewellery collections encompass the timeless classic designs to the latest trends in fashion jewellery.


Dimexon Jewellery is distributed through Dimexon offices present in six countries across three continents, serving leading brands, retailers and jewelry manufacturers in Europe, Middle East, USA and Asia.

For further information please contact:

Marketing Department,
Dimexon Diamonds Ltd.
804 Raheja Chambers,
213 Nariman Point,
Mumbai 400021


Tel: +91 22 66367777 (Board)
Fax: +91 22 66367599 (Central)


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